Live your life by a compass. Not a clock, said Stephen Covey once. Finding your dream job has been a relentless pursuit for many. Others die trying. But we’re kept going through bad & good employers with the spirit of optimism that we will find someplace that truly brings out the best in us for our company, family & the world. My favorite job mantra is;

Blessed is the man who has some congenial work, some occupation in which he can put his heart, and which affords a complete outlet to all the forces there are in him- John Burroughs

Virtual interviews are anything but a new phenomenon in the world of hiring. Most companies that use hybrid workforce models in the world and have a multinational presence are used to video communication. However, with Covid bringing the future of work closer to everyone’s doorsteps, hiring teams have had to quickly learn & master video interviewing as a new norm to protect employees & candidates. This change has also been felt by candidates who have had to shift to this new way of engaging with recruiters & proving themselves worthy of a new job. This piece is thus for both…

“A poor onboarding experience is hard to come back from and is the fastest way to lose a customer. It’s critical to actively think about the entire customer journey. Define it. Map it. Document it.” — Paul Philip

Onboarding is to HR what service is to Marketing. It is the stage where we have the opportunity to reinforce our value offering, culture, mission & values to new hires, establish long-term meaningful relationships, agree on mutual expectations, and set performance standards. If done well, it’s the perfect foundation to get started on the right track to long-term careers through planning, preparation…

Originally written in By Stella Ngugi, on Monday October 31st 2016. Rewritten today for International Women’s Day.

“Here’s to strong women: May we know them. May we be them. May we raise them.” –Unknown

“To tell a woman everything she cannot do is to tell her what she can.” –Spanish Proverb

“Well-behaved women rarely make history.” –Eleanor Roosevelt

What it takes to get to the top!

My dear girl,

Tonight I write with a different conviction in my heart. A conviction about the journey to success. Many have written about this. Millions of books have been sold worldwide that talk of the ten, five, twenty steps to…

“When the cook tastes the soup, that’s formative assessment; when the customer tastes the soup, that’s summative assessment.”-Paul Black

The best time to improve is always now. And what better way to get started on this path than through one of marketing’s oldest research technique- the mystery shopper. Wikipedia describes this as;

a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.

Another simpler way to understand this technique is in its words. Imagine…

Now more than ever across the world and here in Africa, startups are steadily becoming a go-to choice for millennial & Gen Z talent to kick start & grow their careers. The war for talent has been intensified as top talent increasingly opts to choose David over Goliath and millennial candidates screen employers differently than their former counterparts. From a need for constant challenge to flexibility at work, workers are now assessing career opportunities in a new way that’s forcing the old big guys to shape up or lose talent. …

Ever been in one of those terrible relationships where you wake up one morning and you ask yourself “How did I end up here?! Why did I ignore all the red flags?” I know of new employees who’ve left jobs just under a month since they started and others who don’t stay long enough to even get to the end of their first week. Well, a new job & employer could launch you into a great career or a terrible depression in equal measure. Just like with friendships & personal relationships. And if we’re honest with ourselves, there are ways…

“Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human.”- Seth Godin, Linchpin

Every big success is made up of little successes, each building on the previous and compounding over time.- Darren Hardy Author The Compound Effect

Our goals can only be reached through the vehicle of a plan. There is no other route to success. -Pablo Picasso

Law of brand vs performance marketing- All marketing activities are a trade off between immediate conversion & long term brand equity.

Happy New Year 2021 and I hope the new year brings along with it many…

This decade has been a techventful one so far. Currently, Corona Virus has reignited the talk around the future of work, play & study as the whole world struggles to keep up with the current reality of work & life in quarantine times. All aspects of our lives have been affected by this virus and as the world struggled to embrace continuity & hold on to any form of normalcy, technology has been at the forefront of healthcare, learning, working, play & entertainment. Now more than ever, tech innovations have been at the top of the old & young and…

So you’ve worked on your resume all week and are ready to take the big leap of faith and send out that job application email, what should you consider? Just like with resume reading statistics, recruiters are bombarded with hundreds to thousands of applications per week. You have to go the extra mile to stand out and invite the recruiter to check out your resume. Your emails, just like your resume, should reflect the kind of professional you are or aspire to be. With only 15 seconds to grab someone’s attention, your scrappy emails won’t get you so far. …

Stella Ngugi

HR Generalist| Founder @JobonicsHR | Where HR, Tech& Entrepreneurship meet| Eat. Pray. Code. Blog. Hire | 🇰🇪 IVisit for more info.

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